Focusing on the New Ecosystem of Private Label Brands, Our Company Shines at the 18th PLF Asia (Global Private Label Fair)
From November 18 to 20, 2025, the 18th PLF Asia (Global Private Label Fair) was grandly held at the Shanghai New International Expo Center. As a professional brand focusing on the adult care sector, our company participated in the exhibition with its full range of core product lines, including adult diapers, pull-up pants, and sanitary pads. We set up an immersive professional experience space at Booth E1D68, with the core theme of "Technology Empowers Dignified Care". This exhibition comprehensively demonstrated the brand’s technological breakthroughs and humanistic care in the adult care field, attracting high attention from domestic and foreign retailers, care institutions, and industry peers.

Scenario-Based Product Matrix to Precisely Meet Diverse Care Needs
At this exhibition, based on the complexity and scenario diversity of adult care, Xingdailan developed a full-dimensional product solution, demonstrating in-depth insights into user needs.
For the long-term care scenario of disabled or semi-disabled groups, the exhibited adult diapers are equipped with an upgraded composite absorbent core. Through the dual technological combination of "super absorbent polymer (SAP) + three-dimensional diversion layer", they achieve instant absorption in 3 seconds and long-lasting water locking for 12 hours. The single absorption capacity is twice that of traditional products. While ensuring protective performance, they significantly improve breathability, fundamentally reducing the incidence of incontinence-associated dermatitis.
For users with independent mobility, the adult pull-up pants innovatively adopt 4D elastic waistband and V-shaped three-dimensional cutting technology, fitting the human body curve in 360 degrees. They are suitable for various activities such as walking and lying down, and can be quickly put on and taken off while standing. The antibacterial surface layer has passed authoritative testing to inhibit the growth of common harmful bacteria, providing users with a care option that combines convenience and safety.
For adult sanitary pads designed to meet women’s special care needs, they adopt an ultra-thin, breathable, and soft cotton surface layer and a three-layer anti-leakage guard design. Combined with dynamic fitting technology, they effectively solve the problems of nighttime side leakage and daytime stuffiness. The mild formula without fluorescent agents or fragrances has passed skin sensitivity tests, making it suitable for diverse scenarios such as post-operative care and menopause.

Immersive Experience Empowers, Professional Dialogues Deepen Cooperation Consensus
To allow visitors to intuitively perceive the professional value of the products, Xingdailan specially set up a "Technology Interpretation Area" at the booth. In this area, through visual demonstrations such as raw material disassembly and absorption rate comparison experiments, core technologies such as composite core structure and breathable bottom film process were presented intuitively. Professional R&D personnel on-site explained the scientific logic of the "anti-leakage, breathability, and antibacterial" three-dimensional protection system.
During the exhibition, Booth E1D68 maintained high popularity, with many domestic and foreign retailers, procurement representatives from elderly care institutions, and distributors stopping to negotiate. A total of 12 preliminary cooperation intentions were reached on-site, covering product customized development, regional agency, and other dimensions. In addition, the Xingdailan team conducted in-depth exchanges with industry peers on topics such as "adult care consumption upgrading under the silver economy" and "differentiated development of private label brands", sharing the brand’s practical experience in user demand research and technological innovation.

Anchoring Industry Trends, Building a Professional Care Ecosystem
Currently, China’s aging process is accelerating. The number of people over 60 years old has reached 310 million, among which the number of disabled elderly exceeds 40 million. The demand for professional and humanized products in the adult care market is becoming increasingly urgent. Xingdailan’s participation in this exhibition is not only a concentrated display of the brand’s strength but also an accurate response to the development needs of the industry.
A person in charge of Xingdailan stated: "The core of adult care is not only to meet functional needs but also to safeguard the dignity of users. Through the PLF exhibition platform, we have not only achieved accurate connection with channel partners but also deepened our understanding of market demands." In the future, Xingdailan will continue to increase R&D investment, focusing on two major technological directions: "skin health protection" and "improvement of care convenience". It will optimize product formulas and structural designs, while expanding cooperation with elderly care institutions and community service centers to build a "product + service" professional care ecosystem. Adhering to the concept of "Quality First, Dignity as the Foundation", Xingdailan is committed to promoting the adult care industry towards a more scientific and warm direction.
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