Deepening the Middle East Market and Enabling Global Cooperation — — Our Company Shines at CIDPEX Middle East 2025
From September 2 to 4, 2025, the CIDPEX Middle East Exhibition, which attracted the attention of the global household paper and sanitary products industry, opened in Dubai World Trade Center, United Arab Emirates. As one of the most influential industry events in the Middle East and North Africa, the exhibition brings together hundreds of leading enterprises from more than 80 countries and regions around the world, focusing on cutting-edge technologies, innovative products and market trends. Our company made a brilliant appearance with core product lines and cutting-edge solutions, and became the focus of the exhibition with professional strength and brand charm, injecting new momentum into the expansion of the Middle East and global markets.
Focus on core advantages, innovative products attract global attention During the exhibition, our booth attracted thousands of professional visitors from the Middle East, Europe, Africa and South Asia by virtue of its distinctive brand image and highly competitive exhibit matrix. The core series of products, high-end hygiene care series conforming to local hygiene standards and consumption habits, meet the needs of different groups through strict safety certification and humanized design; as well as environmentally friendly large packaging cleaning solutions for commercial customers, with degradable materials and efficient cleaning formula, echo the growing emphasis on sustainable development in the Middle East market. It fully demonstrates the technical strength and research and development achievements in the field of household paper and sanitary products, and has won wide attention and high praise from the participants. The technical details and application scenarios of each product are presented through the combination of physical display and professional team explanation. Many exhibitors expressed their intention to cooperate on the spot, including large chain supermarkets and trading enterprises from Saudi Arabia, the United Arab Emirates, Qatar and other countries. A buyer from Dubai commented: "These products not only meet the local market demand, but also show strong competitiveness in quality and innovation. We look forward to establishing long-term cooperation in the future."
Deepen the regional market and lay out the global development strategy
The Middle East and North Africa region, as an emerging growth area of the global household paper and sanitary products industry, has seen a continuous rise in market demand in recent years with economic development and consumption upgrading. This exhibition is an important measure for our company to focus on the Middle East in the global layout after expanding the markets in Southeast Asia, Europe and the United States, aiming at deeply understanding the regional market dynamics, docking high-quality partners and enhancing the international influence of the brand through the professional platform of CIDPEX Middle East. During the exhibition, the company's management held a number of in-depth talks with industry associations, leading enterprises and supply chain partners in the Middle East, and reached a number of consensus on market access, localized services, joint R & D and other issues. The head of the company's international business said: "The potential of the Middle East market lies not only in the current consumption scale, but also in the pursuit of high-quality and sustainable products, which is highly consistent with our concept of" innovation-driven development, quality service to the world ". In the future, we plan to get closer to the market and provide more efficient services to local customers by setting up regional offices and optimizing the layout of the supply chain.
Enabling industry exchanges to build a new ecosystem of global cooperation As an important bridge connecting the global industrial chain, CIDPEX Middle East is not only a stage for product display, but also a platform for the collision of industry ideas and the integration of resources. This exhibition is also an important practice for the company to actively respond to the "ingenuity to go to sea and build the Silk Road"-the global expansion initiative of the "paper" and "sanitary" industries. Through this exhibition, the company not only harvested a number of intentional cooperation agreements, but also gained a deeper insight into the consumer preferences and policy orientation of the Middle East market, which provided a key basis for the follow-up product customization research and development and market strategy adjustment. In the future, our company will continue to participate in global industry exchanges with an open attitude, take innovative technology and high-quality products as a link, join hands with global partners to promote industry progress, and create a better life experience for global consumers.
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